Phat Dat and Its New Business Strategy: Transforming to Lead

With the target of “transforming to lead,” Phat Dat Real Estate Development Corporation (PDR) has officially announced a strategic partnership with three major partners: Big Four, Realty Holdings, and the G.Empire Group – Mai Viet Land consortium. This strategic move is expected to generate substantial revenue for PDR, optimize business distribution channels, and achieve the sale of all products of six projects during the 2024-2027 period.

With over 20 years of experience, PDR has established itself as one of Vietnam’s leading real estate companies. Known for its diverse and high-value project portfolio and strong legal execution capabilities, PDR has successfully restructured and shifted its focus to legally robust projects that align with market demands following recent industry challenges. These efforts not only maintain PDR’s credibility but also lay a solid foundation for its future projects.

During its Q3 2024 Analyst Meeting, PDR’s leadership shared key updates on ongoing projects and its revenue goals for the 2024-2027 period. The company highlighted six major projects set for continuous development through 2027. These projects are Quy Nhon Iconic (Bac Ha Thanh Residential Area) in Binh Dinh (41.16 ha), Q1 Tower (Ngo May Street, Quy Nhon, Binh Dinh, 5.47 ha), Thuan An 1 & 2 High-Rise Residential Complexes in Binh Duong (4.46 ha), Poulo Condor Resort Complex in Con Dao, Ba Ria – Vung Tau (21.21 ha), Nhu Nguyet Commercial and Service Complex in Da Nang (7.62 ha), and Serenity Phuoc Hai Resort Complex in Ba Ria – Vung Tau (19.45 ha). These projects are projected to generate an estimated revenue of VND 50,000 billion during the targeted period.

PDR’s new strategy focuses on collaborating with highly capable partners, tailoring their expertise to specific projects to ensure effective product launches to the market.

Big Four Real Estate Investment and Strategic Advisory will oversee business strategy, marketing, and branding for three key projects: Thuan An 1 & 2 High-Rise Residential Complexes (Binh Duong); Poulo Condor Resort Complex (Ba Ria – Vung Tau); Serenity Phuoc Hai Resort Complex (Ba Ria – Vung Tau). With an experienced team, Big Four offers comprehensive solutions, including strategy development, implementation monitoring, pricing strategies, and sales policy consulting to maximize project performance.

Realty Holdings is responsible for business strategy, marketing, and branding for Quy Nhon Iconic in Bac Ha Thanh Residential Area (Binh Dinh). The project has already completed legal formalities and construction milestones. With a prime location and comprehensive planning, Quy Nhon Iconic caters to local residential and commercial needs while attracting domestic and international investors.

The G.Empire Group – Mai Viet Land consortium handles exclusive distribution and marketing for two major projects: Nhu Nguyet Commercial and Service Complex (Da Nang) and Q1 Tower at No. 1 Ngo May Street (Quy Nhon, Binh Dinh). With profound experience, a professional consulting team, and an extensive client network, the consortium in collaboration with PDR is poised to bring fresh momentum to the Central Vietnam market.

PDR’s strategic collaboration with these three prominent partners underscores its commitment to optimizing the distribution and business success of its major projects while reaffirming its reputation and position in the Vietnam’s real estate market. With a strong legal foundation, diverse project portfolio, and promising market potential in 2025, PDR is confident in achieving its ambitious business targets.